Make decisions about the best path for your initiative.Explore possibilities for new efforts or solutions to problems.When do you use SWOT?Ī SWOT analysis can offer helpful perspectives at any stage of an effort. Compare it with other assessment tools in the Community Tool Box to determine if this is the right approach for your situation. The strengths of this method are its simplicity and application to a variety of levels of operation. SWOT is not the only assessment technique you can use. The SWOT method was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even for personal growth. Developing a fuller awareness of the situation helps with both strategic planning and decision-making. A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). SWOT stands for: Strength, Weakness, Opportunity, Threat. What is a SWOT analysis and why should you use one? SWOT provides a tool to explore both internal and external factors that may influence your work. If you know how to take stock of the strengths, weaknesses, opportunities, and threats, you are more likely to plan and act effectively. Learn how to conduct a SWOT Analysis to identify situational strengths and weaknesses, as well as opportunities and threats.Ĭhange is an inevitable part of community organizing.
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